"The perfume you are about to experience was made to celebrate #QatarCreates 2020. Msheireb, a downtown regeneration project, was conceived and developed by my mother HH Sheikha Moza bint Nasser as Doha’s new design, fashion, art and culture destination.
In keeping with HH Shelkha Moza bint Nasser’s tradition of supporting exceptional artisans, thinkers, and makers, we are proud to collaborate with Julian F. Bedel, the Argentine founder of Fueguia 1833 Patagonia, in the making of MSHEIREB fragrance, which was created to honor all the work that my mother has done empowering the powerless and giving voice to the voiceless.
Julian F. Bedel visited Doha and the new Msheireb Townhouses, which were designed by the leading interior designers, artists and creative visionaries from Qatar and the around the world, and within a very short period of time, he composed the remarkable scent of MSHEIREB."
Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani
The key notes to MSHEIREB:
Aromatic Family: Amber - Floral
The total production of MSHEIREB Edition I-XX is 800 bottles.
Each bottle is encased in a handmade Okoumé wood box containing a personal note from Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani.